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· The product might need some tweaking by producer of the product to respond to customer complaints. · The person who handles human resource issues might be asked to develop compensation plans that reward sales people who build significant relationships that have tremendous potential, but are slow to close. · Special payment plans might need to be implemented by the accounting staff to accommodate a variety of customer needs.
These are the fundamentals of a true marketing mindset: · Producing what the customer wants should be the focus of business operations and planning. · Creating profitable sales volume, not just sales volume, is a necessary goal. · Coordinating between marketing activities and all other functions within a business that affect marketing efforts is a must. [i]
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