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· Advertising must tell the truth and not mislead consumers. · In addition, claims must be substantiated.
The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission, or practice is deceptive if it is likely to: · mislead consumers or · affect consumers' behavior or decisions about the product or service.
· substantial, · not outweighed by other benefits, and
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"We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn." -- Dr. Peter Drucker, Austrian-born American management consultant, educator |
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