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· Speeches or presentations: Attend speeches or presentations made by representatives of your competitors. · Trade show displays: View your competitor's display from a potential customer's point of view. What does their display say about the company?Observing which specific trade shows or industry events competitors attend provides information on their marketing strategy and target market. · Written sources: Use general business publications, marketing and advertising publications, local newspapers and business journals, industry and trade association publications, industry research and surveys, and computer databases (available at many public libraries).
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"We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn." -- Dr. Peter Drucker, Austrian-born American management consultant, educator |
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