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How Does Marketing Fit into the Company?  

Another way to describe marketing activities is to consider the big picture of how they fit in with the other business functions. 

Through marketing efforts, decisions are made and strategies are implemented concerning: 

·         What products (goods, services or ideas) are to be offered  

·         To whom (the target market)  

·         How (how to inform potential customers of the offering, how to make the transaction, etc)  


Products are created through production efforts. Capital and operating funds are managed and tracked in the accounting-finance area; the focus of the human resources area is employees and the policies concerning them. Oftentimes, a marketing approach relies upon the coordination of several business areas to be successful. For example: 

·         The product might need some tweaking by producer of the product to respond to customer complaints.  

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