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2. A specific set of principles, values and guidelines for a particular group or organization (Guy, 2001) 

3. Ethics is the study of goodness, right action and moral responsibility, it asks what choices and ends we ought to pursue and what moral principles should govern our pursuits and choices (Madden, 2000) 

 

C. Morals 

1. Those principles and values that actually guide, for better or worse, an individual’s personal conduct (Guy, 2001) 

2. Morality is the informal system of rational beings by which they govern their behavior in order to lesson harm or evil and do good, this system, although informal, enjoys amazing agreement across time and cultures concerning moral rules, moral ideas and moral virtues (Madden, 2000) 

 

D. Values 

1. Where emphasis is placed and what is rewarded in an organization and society 

2. Guiding principles of behavior and conduct. 

3. The core motivator for behaviors 

 

IV. Ethical theories 

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