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Advantages of Yellow Pages advertising: 

·         One ad works all year long.  

·         It gives your prospect a method of easily locating and contacting your business, even if they didn't initially know your name.  

·         It can help you describe the differences between you and your competition.  

·         You pay by the month instead of one large payment.
Disadvantages of Yellow Pages advertising: 

·         You must commit to an entire year of advertising.  

·         You are immediately placed with a group of your competitors, making it easy for the prospect to comparison shop.  

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