ChamberBiz.com has a very
comprehensive
on-line Chamber Finder tool that should be point you in the right direction.
What does marketing involve?
Marketing is your most important
organizing tool. There are four basic aspects of marketing, often called the four Ps:
·
Product: The item or
service you sell.
·
Price: The amount you
charge for your product or service.
·
Promote: The ways you
inform your market as to who, what, and where you are.
·
Provide: The channels
you use to take the product to the customer.
As you can see, marketing encompasses much more than just advertising or selling. For example, a major part of
marketing involves researching your customers: What do they want? What can they afford? What do they think? Your
understanding and application of the answers to such questions play a major role in the success or failure of your
business.
What is my market potential?
The principles of determining
market share and market potential are the same for all geographic areas. First determine a customer profile
(who) and the geographic size of the market (how many). This is the general market potential. Knowing the number
and strength of your competitors (and then estimating the share of business you will take from them) will give
you the market potential specific to your enterprise.
What about advertising?
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