NATIONAL ACADEMY OF CERTIFIED MANAGEMENT CONSULTANTS MANAGEMENT CONSULTANTS ASSOCIATION GAFM

<< Previous    1...   161  162  [163]  164  165  ...199    Next >>

·         To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. If the manufacturer doesn't come forward with proof or turns over proof that looks questionable, the catalog marketer should see a yellow caution light and proceed appropriately, especially when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees. In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true. 


Other points to consider:  

Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim. 

·         Demonstrations must show how the product will perform under normal use. 

·         Refunds must be made to dissatisfied consumers if you promised to make them. 

·         Advertising directed to children raises special issues. That's because children may have greater difficulty evaluating advertising claims and understanding the nature of the information you provide. Sellers should take special care not to misrepresent a product or its performance when advertising to children. The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus has published specific guidelines for children's advertising that you may find helpful. 


Dot Com Disclosures: Information About Online Advertising 

 

 

Motivating Employees to Change Old Habits 

<< Previous    1...   161  162  [163]  164  165  ...199    Next >>
Our Board is now Internationally Accredited and  ISO 9001 Certified for Quality and ISO 21001 Certified for Training and ISO 29993 Certified Learning Services
     
EUAccredited  
 
Linkedin Certified Management Consultant
Join our Linkedin Global Group
 
Member Login Section

 
● Home
● About
● Certification
● Recognition
● Requirements
● Training
● Council
● Membership
● Ethics
● Mission National Academy of Management Consultants
● Benefits
● Accredited Education
● News
● Accredited Degrees
● Contact
● Application

Motto and Mission

"We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn."

-- Dr. Peter Drucker,  Austrian-born American management consultant, educator

 Master Certified Management Consultant Credential Designation Business Analyst Chartered

ISO29993 

ShowIP/Disclaimer