Establishing a Web Presence
Even if you choose not to sell
your goods or services online, a business web site can be a virtual marketing brochure that you can update on
demand with little or no cost. Your presence on the Internet can be a useful marketing tool by providing richer
pre-sale information or post-sale support and service. This might temporarily differentiate your product or
service from your competitors'. E-marketing has lessened the disadvantage that small businesses have faced for
years when competing with larger businesses.
eCommerce has redefined the marketplace, altered business strategies, and allowed global competition between local
businesses. The term "electronic commerce" has evolved from meaning simply electronic shopping to representing all
aspects of business and market processes enabled by the Internet and other digital technologies. The SBA is
preparing to help this new generation of Internet-enabled or eSmall Businesses.
Today's business emphasis is on ecommerce - rapid electronic interactions enabled by the Internet and other
connected computer and telephone networks. Rapid business transactions and unparalleled access to information is
changing consumer behavior and expectations. The U.S. Small Business Administration (SBA) is reshaping its programs
to better serve small businesses that take advantage of the Internet and other emerging technologies.
Many small businesses assume that the Internet has little value to them because they feel that their product or
service cannot be easily sold online, but inexpensive information processing and electronic media can help most
small businesses provide better, faster customer service and communication.